Close and personal interaction are a key component of client management. The phenomenon is perhaps nowhere more pronounced as much as it is in case of businesses such as medical spa, salons, fitness clubs etc. Businesses operating in the beauty and wellness industry painstakingly nurture and further build upon the interpersonal relationships. Considering the importance of the process and the benefits that accrue, it is hardly surprising that most medical spas and other industries are seeking to make their communication highly effective. One way they have achieved it is by relying on technology popularly known as a medical spa software.
As a medical spa manager or an owner looking to improve client communication, it is imperative for you to ask how a medical spa software can vastly improve your communication with your clients, and lead to higher revenues. Listed below are some of the advantages of a med spa software, which help improve the communication.
With most people having their phones or tablets at arm length distance, communication has become very easy. A med spa software makes your communication with client an easy job. Any and every communication such as reminders for scheduling an appointment (based on frequency of customer’s visit), reminder for an existing upcoming booking, intimation about flash sales or upcoming promotional offers can be easily sent or scheduled to go at designated time in just a few clicks. All such communication can be sent in the form of push notifications, emails and texts, based on the client’s preferred mode of communication. It leads to real time faster communication, and saves precious time for both the client and the staff. In a bid make the communication more warm and friendly, such that the client feels important and welcome, these push vice and make the customer feel important these messages can be further personalized. Although personalization is a small gesture, it gives multi-fold benefits by establishing a strong relationship and often makes the client a loyal one.
Many a times businesses in beauty and wellness industry lost potential clients because they couldn’t provide a satisfactory answer to the query or couldn’t attend the query on time. With a med spa software this will become a thing of past. The answers to the basic queries can be easily automated and shared either via a chatbot or via messages. With instantaneous answers the clients develop a confidence and know that they can depend on you for answers.
People like it when information is laid out to them in an easy to grasp manner and doesn’t need them to do much research. This is businesses can easily leverage the benefit by deploying a med spa software. Granted that creating an effective newsletter takes both time and effort, along with you being cautious about not making it sound like a sales pitch, yet if done correctly it does wonders for your med spa’s image. An ideal newsletter should be informative, engaging and nothing more. It should be drafted in a way to show that as an enterprise you care about the awareness of your customers and are constantly endeavouring to help them make informed decisions by keeping them abreast with latest trends in the industry, and the treatment options. It is one thing to create content, but if you have to individually send to all clients then it’s a non-starter. This is where a med spa software can help you. In just one click, you can send the newsletter, as an email, to all the clients. While you focus on creating content the software works on executing the administrative task.
Collect Client Feedback
Perhaps the most important part of customer relations management is to hear what clients have to say. Irrespective of the nature of feedback, whether positive or negative, feedback must be taken. A medical spa software has an inbuilt module to collect client feedback for every service availed. Feedback can be collected for multiple parameters such as overall experience, satisfaction after treatment, skill levels of the technician, comfort of client etc. Recording this feedback manually would mean not only forgetting the records but also losing it. A medical spa software will eliminate the need of paper trail. Customers will be able to provide feedback using the med spa software. The feedback is then analysed to know what improvements are required to deliver superior customer experience.
A med spa software is much more than just an appointment management system and payment system. If deployed correctly, it is a tool that can transform the way how businesses interact with clients. Some of the popular med spa software such as Zenoti, BePos, Aesthetics Pro etc are known to have state of art features and create seamless experience for clients. Did you know that a UK based med spa chain known as Rush, reduced its no show bookings by a minimum of 40% by simply deploying Zenoti med spa software?