Amazingly enough, Instagram now has more than a billion active users on their platform. At any given time, thousands of users might be coming across your content or profile — all with the chance of potentially following you and increasing your branding and reach in the process.
One of the best ways to gain Instagram followers is to promote yourself across multiple social networks. Using social media buttons on your website and blog will help you promote your content, as will embedding social sharing buttons. You should also cross-promote your content across multiple networks, and be sure to follow top influencers within your niche market.
To learn more about this process and what methods work best, be sure to read through the full resource guide below.
How to Use Instagram for Marketing
If you want to increase your engagement on Instagram, you need to follow some basic rules. To start, be active on the platform and be sure to respond to posts tagged by people who are interested in your business. If you can post interesting content, people will engage with your business. The more interesting your content is, the more likely people will be to want to learn more about it. To make your Instagram account interesting to others, consider tagging them in your posts.
The number of people using Instagram daily has reached one billion. Its immersive nature allows users to explore your brand’s visual identity. If you’re looking to make your posts stand out, use interesting visuals and captions that will engage your audience. In addition, Instagram allows you to use the tools provided by Instagram to analyze the performance of your posts. Key metrics include: impressions, follower growth rate, average engagement rate, URL click-through rate, and conversions.
Include a High Quality Photo in All Posts
Whether you want to gain more followers or sell a product, it is imperative to include a high-quality photo in every post on Instagram. Most people hold their smartphones vertically, so it is important to make sure that the longest edge of the photo is at least 1080px. Otherwise, the photo may not display correctly or get compressed automatically by Instagram. To ensure that you’re using the correct image format, you can open the source code of the image and type “jpg” to find the URL. Once you have the URL, copy it and paste it into a new tab or window. Otherwise, right-click and save the image.
Make Sure You are Using Trending Hashtags
Using hashtags is an effective way to get more followers on Instagram. It serves several purposes: it categorizes your content and adds humor to your posts. It also helps users to find you and click the follow button. Broad and specific hashtags are useful for both new and existing Instagram accounts. Broad hashtags will get more general followers, but specific hashtags will help you get more attention. You need to find a balance between both bo.
When you use niche hashtags, it is easier for your post to stay at the top of the Recent section. Instagram’s algorithm is designed to prioritize content based on original post date, so adding hashtags later on will not bump your post up for recency. Using repetitive hashtags can also violate Instagram community guidelines and penalize your account. By following these tips, you’ll gain more followers on Instagram.
Follow Top Influencers and Leave Comments
Leaving comments and following top Instagram influencers are two ways to gain more followers and increase your engagement. One way to engage with your followers is to ask questions in comments, and another is to answer questions in comments. This way, you’ll gain more followers by connecting with the audience directly. It’s also a great way to increase your reach and discoverability on Instagram. To build a community, respond to comments with questions and genuine responses.
You should also try to participate in trending topics. If your niche is beauty, try engaging with influencers. Leave comments on posts about your favorite products and services and interact with their fans. You can also collaborate with them for content collaborations. You’ll gain more followers this way! By leaving comments on other people’s posts, you’ll also get more exposure. Those comments can also help you gain more followers on Instagram.
Instagram Marketing Tips
When promoting your business on Instagram, it is essential to follow certain best practices. Make sure that you use your brand voice consistently and post content that your followers want to see. Your profile should be easy to find and customize to tell potential followers who you are. The best way to do this is to make your username searchable so that potential followers can find you quickly. If your profile looks unprofessional, it could mean that potential followers won’t want to follow you!
If you have a website with a feed, make it easy to find your Instagram account. Your fans shouldn’t have to search through pages just to get to it. Try looking for responses from your current followers. Third-party analytics tools, such as Buffer, can help you measure how your fans are responding to your posts. For local businesses, you should also follow your competitors, as this will help you get more followers quickly.