What is a logo? It is your company’s visual identity that tells people about your business. A logo should be tempting and enticing because it invokes strong feelings among the public, generating powerful emotion of curiosity.
Before starting the process, you should know what type of logo you want or what kind of logo your client wants. There are mainly two types of logo, including custom logos and template logos. As the name suggests, custom logos are customized, which means such logos are designed as per the clients’ needs and instructions. Here, the logo is the result of both the entities that is the customer and the custom logo design company. In the early period of modernization, there was no concept of a custom logo.
On the other hand, template logos are there since the beginning, but they are not as unique as the custom ones. Besides, template logos don’t help in becoming stand out. To make a custom logo, people spent thousands of dollars. Custom logos are way more productive and promising. If you want to make a custom logo, you need to consult with a professional designer.
The Three Principles of Logo Design
While designing a logo, every designer should consider the following three principles:
- Appropriate – The logo should show relevance with the company or business. Irrelevancy will not show professionalism, and the customer will not understand the logo effortlessly.
- Simple – The logo shouldn’t be complex and can clearly explain the purpose of the brand. Here, the use of a minimalistic approach will be better.
- Memorable – If the logo is easy to understand, it will be easy to remember.
The 7 Steps Of Logo Making Process
Now we will look into a logo designing process that every custom logo design company should follow to create something unique. There are seven significant steps: discovery, research, brainstorming, sketch, design, present, and deliver. Let’s dig deeper to understand these steps.
Discovery – In this step, we start finding information concerning the client’s business(s), their customers, who are their competitors, the history of the client’s company, etc. In other words, we can say that this step includes the 5 W’s, i.e., when, where, what, who, how, and why. Also, do not forget to see the goals and tagline of the company. Because sometimes, the taglines may help in creating more creative ideas for the company’s logos.
Research – Next big step is to do research, research, and research. The information gathered during the first step helps us to research effectively. Here, you have to be in the company’s shoe to understand its state of affairs. The research that we are doing will help us analyze the data and lead to conclusions. This analysis of data gives us insights into the company. Ultimately, the insights will help the designer understand the company’s differentiation from other organizations and give us the general idea in which setting the logo will live or is going to be used.
Brainstorming – While brainstorming, what we do? We naturally form cloud bubbles, charts or webs to write information, and that’s what we are going to do here! We’ll use the information that we collected from previous steps and will start brainstorming. Doing brainstorming will help you in generating more creative logo design ideas. Every professional custom logo design company spends hours in brainstorming before starting designing.
Sketch – Now, use your brainstorming strategies and make a sketch. The sketches will be more effective if you will use a pencil and paper. Note that the sketch should be relevant and appropriate. Try to make tons of sketches; this way, you will utilize all the information, and in the end, the final logo that you will select can be the fusion of the different logos you made previously.
Design – Now incorporate the final selected logo digitally. Here, you will play with color palettes, fonts, layout, styles and other features. What looks better depends on which design best explains your company or your client’s company message.
Presentation – The vital point you should jot down is that you should finalize three to four logos. These three or four logos must be your top ones. Present the logos to your clients or business staff. If any recommendations are suggested, add them.
Deliver – Like a custom logo design company, after presenting the logo, deliver it to your client (if you are working for someone) and add guidelines. These guidelines will help the client to alter a few changes in the logo. For instance, by looking at the guidelines, a client can ask for minor changes like coloring, spacing, typography, and styles.
These steps are an effective and efficient way to design a logo. Logos are not made accidentally. After various ups and downs during the process of logo designing, a good logo is created. Remember, do not miss the preliminary steps. If you avoid these steps, the results will not be effective.
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